100% agree! Different market, different approach, different human behaviour, use different social networking sites.

I am only halfway through never eat alone, and it is already making an impact on my relationship building with key people. I am 28 and doing well in business, and on the verge of starting my own joint venture. I knew relationships were important, but I generally thought of it as one way. I am so stoked on reaching out to people, and not being afraid to offer them my help as well as solicit theirs with the main goal of strengthening the bond! I have read a load of books on business and psychology, but this one gives foundation to them all. Had to share