Reid Hoffman Says: Build Alliances
When I interviewed Reid Hoffman recently, he used a particular word quite a few times to describe the ideal relationship: Alliance. The idea is that an “alliance” is a mutual relationship, where each party gives something to help advance the agenda of the other, or to advance a mutual agenda. It’s not what can you do for me, it’s what can we do for each other?
In his words: “Part of how you build relationships is by giving, starting by saying, ‘Look, I view this to be an alliance, here’s something I can help you with and work on with you.’ In saying that, I’m telling the person, ‘I view both of us to be important.’”
Generosity creates a vehicle for reciprocity.
To read or listen to the entire Social Capitalist interview with Reid, click here for the downloads. Question: How do you make sure new contacts understand that you “view them to be important”?